During the pandemic, digital solutions allow you to practically make your digital transformation in a short time and with less cost by going beyond traditional methods in foreign trade.

How Did the Pandemic Affect Foreign Trade?

Business connections, which we are all used to for years, have started to change with the pandemic. During this period, some setbacks were also experienced in the traditional supply chain. The shocks caused by the pandemic in the balance of supply and demand, caused a decrease in foreign trade volume, on the other hand, it accelerated innovative developments and digital transformation.

During the global epidemic that affected the world; Restrictions on the movement of people and goods, additional obligations for transportation, travel expenses, and customs procedures at borders negatively affected foreign trade. The pandemic we are experiencing has forced us all to digitalize.

Soon, Customs Procedures Expected To Be Made Digitally

With the impact of the pandemic all over the world, it is expected that the bureaucracy in world trade will be less than today, as a result, global trade will facilitate and digital processes for trade will accelerate.

As far as trade veterans predict, in this process, it is expected that many digital measures that facilitate trade will be implemented in order to prevent a possible decrease in trade volume and to meet the demand and supply.

The process continues on the infrastructure for many customs transactions to be carried out digitally. In order to access and use these digital systems, you have to integrate your own infrastructure into these systems. Accordingly, in addition to electronic documents, it is aimed to establish common digital networks between trading nations and to make documents flow through these networks.

You Can Reach New Customers and Markets in Digital Environment and Platforms

When you wish to enter a new market, you can see and examine companies in different sectors, regions, and categories that suit your target market without making any physical travels between continents by courtesy of the digital presence of companies. You can make a conscious market selection and targeted foreign trade. Thus, by providing efficiency and sustainability in your business, you will win.

The digitalization process in companies basically takes place as follows:

1. You should adapt your corporate culture and business manners to digital transformation.
2. You must ensure that your corporate processes and systems are compatible with digital.
3. You should encourage your team to have training on digital technology. You must integrate both the sectoral experience and digital information of your team.
4. Digital is constantly evolving. You should ensure that your team is competent in digital as well as foreign trade, and make sure that your team is up to date with this information.
5. You should digitally organize the places where your customers contact your institution in line with the expectations of your customers.
6. If your institution does not have one, you should set up a customer relationship management (CRM) system, if any, you should revise it according to your customers’ needs and digital.
7. You should move your customer data, export and import information to digital platform by extracting them from manual methods. This makes it easy for you to access data.

Benefits of Digital Transformation

If we list the “5 Reasons to Make Your Digital Transformation” that will benefit you in global trade:

1. Efficiency

Digital transformation creates efficiency in your company’s business processes. Because digital data is clear and visible, it allows you to thoroughly understand your customers’ expectations and wishes and improve corporate infrastructure. Thus, you gain efficiency when you work on product quality and business development processes and make innovations in line with the demands and expectations of your customers.

2. Customer Satisfaction

When you give your customers the opportunity to do foreign trade in a secure environment through digital platforms, contribute to their digitalization and offer them practicality and ease of use in digital, they will be satisfied. As long as they find new markets and ensure sustainability in their foreign trade, the satisfaction of your customers will increase.

3. Being Result Oriented

Thanks to the measurable, clear data of digital and the filtering tools on digital platforms; You can select your target audience correctly from the very beginning and search in the digital world. You can easily see how close you are to the result you want by analyzing the analysis and measurements that can be done more easily with online data.

4. Process Optimization

Process: “a series of actions or steps taken in order to achieve a particular end.”. No matter which sector you are in, running all the steps and processes you need to complete digitally instead of manually, and evaluating the results by measuring them will save your company both time and money.

5. Operational Improvement

Operational improvement refers to keeping operational activities under control with the perspective of continuous improvement. To this end, digital processes that focus on efficiency and effectiveness, create value for the customer and offer this value, and support continuous improvement, enable you to achieve operational improvement. Technologically powerful operational improvements that are compatible with digital provide your efficiency and profit.

6 Strategies You Should Follow For Your Digital Transformation in Foreign Trade

1.Have an effective digital presence

2.Have a clear focus and move in that direction

3.Make your entire team digitally compatible

4.Participate in online foreign trade events

5.Use different digital channels and platforms

6.Unite and act together in foreign trade

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